Griselda
Cuevas
Zero to global scale, four times over.
Product leader and serial team founder with 12+ years taking technical platforms from zero to global scale — across AI safety, developer platforms, cloud security, and product growth. Founded four teams at Google and one company, each with quantified outcomes. A player-coach who builds the team alongside the product.
New York City, NY · griscuevasz@gmail.com
Track Record
Signature Strengths
Team Founding
Founded Ads Safety AI Solutions, Account & Device Integrity Infrastructure, and GCP's Open Source Strategy team at Google — plus Aluzen as startup CEO before that.
Platforms at Scale
Grew Apache Beam into the #3 Apache project and Dataflow's primary revenue source; built integrity infrastructure serving Gmail, YouTube, and Payments; refactored GCP's free security tier for ~88K organizations.
Developer Experience
Owned the Apache Beam SDK end-to-end, redesigning the developer journey and training 80,000+ developers; embedded one-click security trials directly into GCE, GKE, and IAM.
Applied AI with Judgment
Shipped LLM-based protections for regulated ad verticals, navigating market exits, EU regulatory risk, user scam protection, and advertiser friction. Served as Google's product representative in antitrust investigations.
Product-Led Growth
Designed one-click trials embedded in developer consoles, driving ~6,200 of ~7,819 activations at 79% trial-to-paid conversion — against a historically ~16% attach rate.
People Development
Hired and trained 5 program managers, all converted to FTE. Mentored rotational PMs to internal conversion. Led teams of 30+ and 50+ across functions.
Open-Source Leadership
Vice President at the Apache Software Foundation. Founded CCOSS.org, Latin America's first open-source contribution conference — $500K raised, 492 attendees from 7 countries.
Experience
Lead Product Manager — Security Command Center Standard & PLG
Google · New York
- Led a 50+ person matrixed team across five product areas to revamp SCC Standard — GCP's free security tier — into a native security and compliance fabric, auto-enabling scanning for ~88K organizations (119% of target) in 9 months.
- Spearheaded SCC's Product-Led Growth strategy: one-click trials embedded in developer-facing GCP consoles (GCE, GKE, IAM) drove ~6,200 of ~7,819 activations with 79% trial-to-paid conversion — lifting a historically ~16% trial attach rate.
- Designed an adoption engine executing a "shift down and left" strategy — grounded in UX research on non-security developer workflows — positioning GCP as infrastructure for agentic workloads.
- Mentored a junior rotational PM through to her successful internal conversion, coaching her UX research and pricing workstreams.
Lead Product Manager & Team Founder — Ads Safety AI Solutions
Google · Zurich
- Founded the team building LLM-based protections for regulated ad verticals (government documents, home emergency services) beyond financial and health services.
- Navigated a four-way tradeoff — preventing Google's exit from at-risk verticals, averting EU regulatory action, protecting users from scams, and minimizing advertiser verification friction — re-securing $100M+ in revenue in home emergency services.
- Partnered with product counsel to translate regulatory requirements into LLM technical specifications; represented Google's product mechanics to external counsel in antitrust litigation investigations.
Lead PM & Team Founder — Account & Device Integrity Infrastructure
Google · Zurich
- Built the team from zero into an integrity-signals platform serving Gmail, YouTube, and Payments, defining its SLOs and cross-surface risk signals.
Product Manager — Dataflow SDK / Apache Beam
Google · S.F. Bay Area
- Led a 30-person cross-functional team (25 SWE, UX, Technical Writer) as owner of the open-source SDK, driving Apache Beam's adoption as Dataflow's primary revenue source ($250M+ net revenue).
- Grew adoption 33% and trained 80,000+ developers; grew Beam into the #3 Apache project.
- Created the Beam Summit, saving Google 6,000+ hours and $200K annually in developer advocacy costs.
Head of Open Source Strategy — GCP Data & ML
Google · S.F.
- Founded the team; hired and trained 5 program managers, all of whom converted from contractors to full-time employees.
- Represented Google as an officer at the Apache Software Foundation.
Earlier Roles
Google · Outreach.io · LinkedIn · Aluzen · Schlumberger · Siemens
- Product Manager, Google Product Experts — doubled global program membership (530 → 1,100) in one year; presented growth strategy quarterly to VP/SVP leadership.
- Sr. Program Manager, Search & Gmail GTM (Google Dublin) — led the global response strategy to the Right To Be Forgotten Act; scaled community support serving 2.4M users/year.
- Director of Operations (Outreach.io) · Community Operations Manager (LinkedIn) · Founder & Head of Product (Aluzen) · Wireline Field Engineer (Schlumberger, offshore Angola — led an 18-person crew on $2M BP projects) · Operations Engineer (Siemens — Lean Six Sigma for BMW/VW lines).
Industry Leadership
Vice President, Apache Software Foundation
Defined ASF's D&I strategy, raised $200K in first-year funding, launched the Outreachy scholarship program.
CCOSS.org
Founded the first open-source contribution conference in Latin America — raised $500K, hosted 492 attendees from 7 countries.